MRac

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department. Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

Ana Carla Petti has more than 20 years of experience in Regulatory, Strategic Operations Management, Risk Management and Middle-Office, working in executive positions in the energy sector at companies such as Braskem and Odebrecht Energia. She has been an executive at the Comerc Energia Group for more than seven years and currently serves as the group's director of regulatory and institutional affairs. She is a chemical engineer and lawyer, with a master's degree in Mechanical Engineering, with a postgraduate degree in Financial Products and Risk Management and an MBA in Executive Management.

With 29 years of experience in the electricity sector, she joined the National Electricity System Operator when it was founded, where she built a solid career in technical and management positions. At the end of 2017, she took over the Executive Management of Electricity Planning at the ONS, where she is responsible for the entire planning chain for the operation of the National Interconnected System (SIN). In 2024, she took over as Executive Advisor to the ONS Planning Board, supporting the Director in the management of the country's Engineering, Electrical and Energy Planning areas. Born in Rio de Janeiro, she graduated in Electrical Engineering from the State University of Rio de Janeiro. She has specialization and post-graduate degrees in Power Systems from the Federal University of Itajubá, in Economic Engineering and Industrial Administration from the Federal University of Rio de Janeiro and a MBA in Management Development from IAG Executive Education at the Pontifical Catholic University of Rio de Janeiro.

Ricardo Estefano Rosa is a Production Engineer with a specialization in Renewable Energies and an MBA in Strategic Business Management from FGV. He has almost 30 years' experience in business development and energy solutions. At WEG since 2013, he was Head of Engineering until 2015 and since then he has dedicated himself to developing new businesses, always focused on the energy transition. He currently acts as Coordinator of the Storage WG at ABSOLAR, is a member of the Board of the Brazilian Association of Energy Storage Solutions - ABSAE and leads WEG's Battery Energy Storage Systems business.