Bárbara Rubim

Job Title
Vice-President of Distributed Generation
Company
Bright Strategies
Country
Brazil

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department.
Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

August 28, 2024Welcome and Introduction

August 28, 2024The Role of Energy Storage for Distribution Networks in the Light of Growing Participation of Distributed Generation

Sessions Further Content
Speaker
Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Speaker
Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

Speaker
Ana Carla Petti, Comerc Energia

Director of Regulatory Affairs

Brazil

Ana Carla Petti has more than 20 years of experience in Regulatory, Strategic Operations Management, Risk Management and Middle-Office, working in executive positions in the energy sector at companies such as Braskem and Odebrecht Energia. She has been an executive at the Comerc Energia Group for more than seven years and currently serves as the group's director of regulatory and institutional affairs. She is a chemical engineer and lawyer, with a master's degree in Mechanical Engineering, with a postgraduate degree in Financial Products and Risk Management and an MBA in Executive Management.

Speaker
Sumara Ticom, ONS - National Electrical System Operator

Executive Advisor to the Board of Directors

Brazil

With 29 years of experience in the electricity sector, she joined the National Electricity System Operator when it was founded, where she built a solid career in technical and management positions. At the end of 2017, she took over the Executive Management of Electricity Planning at the ONS, where she is responsible for the entire planning chain for the operation of the National Interconnected System (SIN). In 2024, she took over as Executive Advisor to the ONS Planning Board, supporting the Director in the management of the country's Engineering, Electrical and Energy Planning areas. Born in Rio de Janeiro, she graduated in Electrical Engineering from the State University of Rio de Janeiro. She has specialization and post-graduate degrees in Power Systems from the Federal University of Itajubá, in Economic Engineering and Industrial Administration from the Federal University of Rio de Janeiro and a MBA in Management Development from IAG Executive Education at the Pontifical Catholic University of Rio de Janeiro.

Speaker
Sergio Jacobsen, Micropower Energia

CEO

Brazil

Since November 2022, Sergio Jacobsen has been the CEO of Micropower Energy, a company belonging to the Comerc Energia, Siemens and Equinor Groups, which operates in the energy storage solutions segment and whose mission is to bring solutions capable of contributing to Brazil's energy transition towards a more sustainable model for the economy, the environment and society. He previously worked at Siemens for 22 years. In the organization, Sergio held the positions of Sales Manager, Smart Grids Manager and Director until becoming Vice President of Siemens Smart Infrastructure. With a degree in Electrical Engineering from Mackenzie University and an Executive MBA from ESMT Berlin, Sergio joined Micropower at a time of transformation in the electricity sector, which is demanding modernization and adaptation to new digital solutions for business evolution, with a focus on smart grids that enable the addition of more and more renewable energy sources in Brazil and around the world.

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